As businesses, airlines are incredibly unique. They have high operating costs and razor-thin profit margins, and they deal with an extensive variety of travelers. As a result, they have to make decisions that walk the fine line between the bottom line and consumer preferences, which often means extensive trial-and-error.


Small City, Big Plane: Why British Airways Flies the 747-400 to Boston

Why Doesn’t British Airways Fly the A380 to New York?