When I first heard that United was unveiling a Basic Economy product comparable to the experience of an ultra-low cost carrier (ULCC), I wasn’t sure what exactly to expect. On the one hand, I have flown on an ULCC – Spirit Airlines – and have not been overly impressed with anything except for the cost of my ticket. However, I am a big believer in making flying as accessible as possible, and while I do think that even the legacy carriers have decreased their airfares across the board, there are certain amenities that certain people simply don’t feel that they need on a short domestic flight: food, drink, etc.
What are the differences?
To the average traveler, the two main things that differentiate Basic Economy from United’s normal Economy product are:
- The traveler cannot bring a carry-on bag on board the aircraft. Personal items are allowed, however.
- You cannot choose your seat when you purchase your ticket. Seats are assigned at check-in.
Another component of Basic Economy – one that is perhaps less pertinent to people who don’t fly frequently – is that frequent flyers cannot earn elite qualifying miles (EQMs) with Basic Economy fares. They will earn redeemable “award miles” that can be used towards redeeming flights in the future, but these miles will not count towards the earning of elite status. (If you want to learn more about the difference between award miles and EQMs, check out this comprehensive explanation from The Points Guy).
United isn’t the first airline to go with a form of “assigning” seats. In fact, Southwest Airlines’ unique policy gives every traveler a boarding classification consisting of a letter (A-C) and number (1-60) based on when they check in, albeit Southwest elite members are assigned a better boarding position (usually A1-A15), hence allowing them a better chance at their preferential seat. Southwest claims that this makes boarding far more efficient, and as someone who has flown on Southwest I can’t disagree: both boardings were extremely quick. However, I personally like to know that I’m getting a window seat, so – for that reason – this wouldn’t be something that I would choose. With Southwest, you can get in a solid boarding position by checking in early: I got window seat 3F from position B6, which was in the second full boarding group. With United, however, you’re relying on the luck of the draw. Additionally, passengers sitting Basic Economy seats are relegated to the last boarding group. Not a huge deal, but some might not enjoy having to wait to board and – likely – disembark.
I can’t say that I’m super upset about less carry-ons, though. As someone who often sees people either struggling to fit their (too large) carry-on into the overhead compartment, I personally think that a lot of people try to push the limit with carry-ons. A personal item, however, is much more restrictive, and the consequences of not being able to fit said item under the seat are, I think, more likely to deter people from making poorly-advised decisions regarding how large their personal item is.
What don’t people like about ULCCs?
There are a number of reasons, but I’ll outline my own reason for avoiding ULCCs.
I’ve only flown twice on an ULCC, both times with Spirit. And while my sample size of ULCC experiences is admittedly small, my issue with ULCCs has been the sheer lack of reliability that I’ve experienced. Both times I’ve flown Spirit, the way out has been on time, but the way back has been delayed by at least an hour; in the second case (a return flight from BWI), it was 2 1/2 hours. And while Spirit did provide a $50 voucher for that delay, that was enough for me to decide that enough is enough. Delay me once, shame on me; delay me twice, shame on you.
Additionally, the difference in price between a ULCC and your average low-cost carrier (LCC) is usually negligible. In fact, jetBlue, which is my favorite domestic airline, is a low-cost carrier, and I’ve found its prices to be cheaper than or comparable to those of Spirit on many occasions. Why would I pay $10 less for vastly inferior comfort, service, and reliability?
Moreover, the top two U.S. airlines in terms of customer satisfaction ratings – jetBlue and Southwest – are both LCCs. Ultimately, LCCs have proven that there is no inherent need to sacrifice neither the hard product (materials/physical amenities/etc.) nor the soft product (service/food/drink/etc.) for savings. Given their inferior customer satisfaction scores, it appears that some U.S.-based ULCCs still haven’t comprehended that.
What’s the difference between Basic Economy and a ULCC?
Simply put, United’s hard product is significantly superior to that of Spirit and other ULCCs. While those airlines charge for basically everything except breathing and using the bathroom, United passengers will be able to enjoy in-flight entertainment (where available), Wi-Fi (for purchase), and a normal Economy seat (even if it’s in a less-than-desirable location),. Conversely, most Spirit planes have tiny tray tables, no Wi-Fi, and the seats make me feel like I’m in a sardine can. Of course, United’s economy isn’t comparable to a day at the spa, but it’s far more comfortable than anything comparable that you’ll find on a ULCC.
Is Basic Economy worth it?
Given my desire to know that I’m getting a window seat, I probably would not choose a Basic Economy seat, although I am an admittedly rare case. Besides, the routes which United flies out of my home airport are usually pretty affordable anyway – I’ve flown both BOS-ORD and BOS-EWR for less than $100 round trip – so the cost savings don’t justify the concession I’d have to make in terms of predictability.
However, for the average person who travels light and just wants to get on the plane, then I’d say it’s absolutely worth it: you’ll get a reasonably comfortable seat, a hard product that is far better than the ULCCs, and will even get complementary food and drinks. And, most importantly, you’ll get a very good deal.